Send metrics
This guide covers the Sends list and the detail page for a blast in the panel.
Where to look
- Open Sends in the menu.
- Click a send to see detail (numbers, status, and recipients).
- On the home dashboard you see a suggested next action, a 7-day summary, quota (with cycle usage chart), rates, and a chart (volume, engagement, or goals).
What each number means
Hover or read the text under each card on the detail page. Summary:
| Indicator | In plain language |
|---|---|
| Recipients | Total people in this blast (not “still to send”) |
| Sent | How many emails already left this blast |
| Waiting | How many have not left yet (only if some are pending) |
| Confirmed opens | People who opened for real (some inboxes block tracking; a first pixel hit alone may not count) |
| Clicks | Clicks ÷ sent |
| Clicks among openers | Clicks ÷ opens — click quality among who opened |
| Delivery | Estimate: (sent − not delivered) ÷ sent |
| Not delivered | Addresses that rejected the email (the notice can take minutes/hours) |
| Invalid | Permanent bounce (mailbox does not exist) — do not send again without fixing the address |
| Temporary | Temporary bounce (mailbox full / greylist) — may work again later |
| Unsubscribes | Who asked to leave the list from this send |
Invalid vs Temporary
On send detail, Not delivered splits into two types (when Amazon reports them):
- Invalid — the address does not exist or was rejected for good. The panel flags the contact and avoids new marketing to that email.
- Temporary — a short-lived problem (full mailbox, greylist). The contact may enter quarantine and return on their own after some days without a new problem.
Use the recipient filters Invalid / Temporary to review the list and assign tags if needed.
At the top of the detail you also see the “X of Y sent” bar and can Copy summary for a chat or ticket.
Numbers are not a quality grade alone: small base, timing, and subject change the result.
Recipients: who opened / clicked
In the Recipients table you see Opened and Clicked (with time on hover).
- Filter by Engagement (Opened / Clicked) or by status (Bounce, Sent…).
- Click a KPI card (e.g. Opens or Recipients) to jump to the list (and filter when it makes sense).
- With a filter on, use Assign tag to mark those contacts (the tag is added, it does not erase others).
- Not delivered can be slow: to test the bounce flow, use Amazon’s test address
bounce@simulator.amazonses.com.
Statuses you may see
- Queued / sending — the blast is in progress.
- Completed — this send’s queue finished.
- Scheduled — waiting for the time in the account timezone.
- Paused — the platform or a deadline stopped the rest; what already left stays in the metrics. If the pause is account protection, the send may resume on its own the first time; if it pauses again on the same blast, only support can release it. Detail: why did my send pause?.
- Partial — only part of the list was included (e.g. remainder of today’s limit). The detail makes that clear.
- Waiting for capacity — the rest continues on its own when there is room in the day; you do not need to blast again.
Useful actions on detail
- Send again — starts from a copy of the flow (does not change the old send’s history).
- Edit campaign — back to content/subject to adjust and test.
- Recipient list — browse, filter, export CSV, and assign tags.
Good practices
Before comparing rates across campaigns, check that the sending domain is OK and the list is clean — delivery basics.
To prepare the next blast: test and send.